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H&R Block & Fabletics: Bridging Gender Gap in NIL Deals

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Financial Services
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H&R Block partnered with Fabletics and Jambys to address gender disparities in NIL sponsorships, amplifying awareness of inequities in college athlete compensation. The campaign, part of H&R Block’s ‘A Fair Shot’ initiative, leveraged data-driven insights to spotlight the program’s impact on equitable opportunities for student athletes. By highlighting the challenges faced by female athletes, the campaign aimed to foster greater understanding and support for gender equity in NIL deals. The initiative successfully increased visibility and engagement, encouraging more athletes to participate in the program and advocate for fair compensation practices.

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Published around: August 17, 2023 ?
Added to Agency Inside: March 25, 2026

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