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Hagenaars' Sustainable Festival: Eco-Style Campaign

Agency
Ontwerpwerk
Brand
Hagenaars
Platforms
None
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The case study highlights Hagenaars' innovative campaign during the Haagse Klimaatweek, where they integrated eco-friendly elements into a festive experience. By launching a hoodie/t-shirt initiative and a Groen bezig Bingo game, the brand encouraged participation in sustainability efforts. The campaign successfully engaged diverse audiences, showcasing how small actions can contribute to a larger environmental impact. The event, part of the Groen bezig communication concept, utilized multiple channels to spread awareness and foster community involvement. The success of the campaign demonstrates Hagenaars' commitment to promoting sustainable practices through creative and inclusive activities.

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Published around: February 5, 2025 ?
Added to Agency Inside: March 23, 2026

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