Hamam's Safe Pilgrimage Solution: Saree & Change Places
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Hamam addressed the issue of women being filmed without permission during the Kumbh pilgrimage by introducing a special saree and designated change areas. The initiative ensured safety and compliance, empowering women to participate in the sacred ritual with confidence. The solution received widespread acclaim, with over 100,000 women using the service, highlighting the brand's commitment to social responsibility. By combining practical innovation with cultural sensitivity, Hamam set a new standard for women's empowerment in traditional practices.
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Published around:
May 18, 2023
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Added to Agency Inside:
March 25, 2026
