Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Havaianas Celebrates Pride with Global Impact

Agency
Monks
Brand
Havaianas
Platforms
None
Visit full case study

Havaianas launched its All Love Welcome initiative to honor the LGBTQ+ community, featuring virtual marriage ceremonies and documentary shorts that amplified Pride's message globally. The campaign used real officiating and collaborations with Brazilian pop stars to create a meaningful, inclusive experience. By targeting Gen Z, Havaianas demonstrated its commitment to supporting the community through innovative, relatable content. The strategy focused on authenticity and representation, ensuring the brand walked the walk while reaching a diverse, gender-fluid audience.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: July 27, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency