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Havaianas Empowers LGBT+ with Pride Survey

Agency
Monks
Brand
Havaianas
Platforms
None
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Havaianas partnered with DataFolha and All Out to create a survey that brought visibility to the LGBT+ community in Brazil. The brand traveled over 150 cities, collecting 15.5 million responses that revealed the community's needs and challenges. This initiative, led by Monks, resulted in a comprehensive 78-page report highlighting the community's size and the lack of data in official statistics. The survey aimed to advocate for policies and resources that support the LGBT+ population, emphasizing the brand's commitment to social justice and inclusivity.

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Published around: July 24, 2024 ?
Added to Agency Inside: March 24, 2026

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