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HCO Rebranding: New Visual Identity for a Leading Education Advocacy Organization

Agency
Ontwerpwerk
Brand
HCO
Platforms
None
Services
Branding & Creative
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HCO, a leading education advocacy organization, underwent a strategic rebranding to enhance its visual identity and position. Ontwerpwerk led the project, focusing on a new archetype and corporate story to align with HCO2020's vision. The rebranding emphasized trust and familiarity, leveraging a cohesive visual identity that reflects HCO's expanded role in secondary education. Through co-creation, the project developed a unified visual language that effectively communicates HCO's mission to support children, youth, and educators. The new identity not only strengthens brand recognition but also positions HCO as a comprehensive educational partner across multiple regions.

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Original write-up, full visuals, full context.
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Published around: November 6, 2023 ?
Added to Agency Inside: March 25, 2026

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