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Health & Beauty Boosts ROI on Black Friday with Meta & Google Campaigns

Agency
SQLI
Brand
Unknown
Platforms
Google Meta
Industries
None
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This case study highlights how Health & Beauty achieved a 7.07 ROAS on Black Friday by launching a dedicated discount campaign on Meta and Google. The campaign leveraged Google’s Performance Max and Meta’s platform, driving impressive impressions, clicks, and conversions. Meta’s lower costs, higher CTA, and strong conversion rates in the Awareness phase contributed to the success. Key learnings include the importance of consistent content and shopping campaigns for e-Commerce to maximize ROI. The campaign demonstrated the power of targeted advertising and strategic asset optimization.

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Published around: March 5, 2025 ?
Added to Agency Inside: March 23, 2026

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