Health Funds for Smoke-Free: Campaign to Normalize Smoke-Free Living
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The campaign aimed to shift public perception by showcasing the Netherlands' transition to smoke-free environments. Health Funds for Smoke-Free, a collaboration between the Heart Foundation, KWF, and the Lung Fund, developed a website highlighting the shift from smoking prevalence to smoke-free norms. The platform used an interactive timeline to visualize historical smoking trends, educating users about the changing landscape. By emphasizing the impact of public awareness, the campaign encouraged behavioral change, leading to increased smoke-free spaces and a cultural shift toward healthier lifestyles. The website effectively communicated the campaign's message, demonstrating how awareness can drive real-world transformation.
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Published around:
October 25, 2024
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Added to Agency Inside:
March 23, 2026
