Heineken® Turns Data into Connection: Fans Outshine Non-Fans
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In a data-driven campaign, LePub Milan and Heineken® revealed fans have 40% more friends than non-fans, challenging perceptions. The initiative, supported by publicis dublin, used social proof to foster community engagement. By highlighting this insight, the brand encouraged fans to embrace their connections, turning data into a powerful narrative. The campaign successfully amplified the value of friendship, aligning with Heineken®’s mission to connect people. Other projects, like The Pub That Refused to Die, further exemplify the brand’s commitment to storytelling and community.
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Published around:
January 30, 2026
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Added to Agency Inside:
March 22, 2026
