Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Hellmann's 1352: Food Waste Sneakers

Agency
Ogilvy
Brand
Unknown
Platforms
None
Services
Branding & Creative
Visit full case study

Hellmann's partnered with Italian brand ID.EIGHT to create sustainable sneakers from food waste, including corn, mushrooms, and apples. The limited-edition 1352: Refreshed Sneakers blend innovation with eco-conscious design, showcasing how food waste can be transformed into stylish footwear. This collaboration highlights the brand's commitment to sustainability and circular economy principles. The project received critical acclaim for its inventive approach to waste reduction and its alignment with growing consumer demand for ethical fashion.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency