Hellmann's Campaign: Peterborough's Food Waste Awareness
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Hellmann's partnered with Peterborough City to raise awareness about food waste, leveraging the 20th anniversary of Waste Reduction Week in Canada. The campaign features half of the city's waste collection vehicles with creative messages from Hellmann's, educating Canadians on resourcefulness. The messages highlight the importance of reducing food waste and promoting sustainable practices. The tongue-in-cheek messages provide an educational perspective on food waste, encouraging Canadians to be more resourceful with their food. The campaign aims to foster a culture of waste reduction and sustainability, aligning with the city's commitment to environmental responsibility.
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Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
