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HelloFresh: 21-Day Cooking Challenge Boosts Healthy Habits

Agency
Monks
Brand
HelloFresh
Platforms
None
Industries
Food & Beverage
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HelloFresh partnered with UK influencers to launch a 21-day cooking challenge, helping participants build kitchen confidence and healthy habits. The campaign featured Davina McCall and 15 influencers, who shared meal progress and tips, driving engagement and community participation. The initiative successfully increased meal prep awareness and motivated users to cook from scratch. The campaign earned two Silver Influencer Marketing Awards, highlighting its impact on consumer behavior and digital content engagement.

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Original write-up, full visuals, full context.
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Published around: July 27, 2024 ?
Added to Agency Inside: March 24, 2026

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