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HelloFresh's Shopify Plus Launch in Japan: Custom Store & Subscription App in 20 Weeks

Agency
Swanky
Brand
HelloFresh
Platforms
Shopify Shopify Plus
Industries
Food & Beverage
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HelloFresh expanded into Japan with a custom Shopify Plus store built in 20 weeks, adapting their subscription service for a Japanese audience. The project included a bespoke app combining Shopify and Recharge, along with a complex discount, referral, and retention strategy. The store enabled rapid growth acceleration, allowing HelloFresh to launch their international presence in just six months. The solution incorporated cultural considerations and optimized for regional preferences, demonstrating Swanky's expertise in internationalizing e-commerce platforms.

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Published around: February 21, 2025 ?
Added to Agency Inside: March 23, 2026

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