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Heracles Almelo: Hyper-Personalization Boosts Fan Engagement via WhatsApp & Voice

Agency
Adwise
Brand
Heracles Almelo
Platforms
None
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Heracles Almelo faced challenges in expanding their fan base in a small Dutch market while competing with larger clubs. By leveraging WhatsApp and Voice, they implemented a multichannel campaign to create personalized experiences. Fans received automated phone calls and follow-up WhatsApp messages from their favorite players, fostering deeper engagement. The campaign achieved higher conversion rates and strengthened loyalty among supporters. The use of Messagebird enabled seamless communication across channels, driving increased visibility and brand connection. The initiative generated significant online buzz and expanded the club’s reach through targeted messaging.

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Published around: August 18, 2023 ?
Added to Agency Inside: March 25, 2026

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