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Heracles Leverages Snapchat World Lens for Dynamic Derby Campaign

Agency
Adwise
Brand
Heracles
Platforms
None
Industries
Media & Entertainment
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Heracles used the Snapchat World Lens to create interactive, immersive content for their FC Twente derby in 2018. By integrating augmented reality, the campaign allowed fans to customize their surroundings with dynamic visuals, enhancing engagement and brand visibility. The initiative generated significant buzz, driving increased social media interaction and reinforcing the club's innovative image. The strategy effectively leveraged Snapchat's unique capabilities to create a memorable, shareable experience that aligned with the brand's aspirations.

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Original write-up, full visuals, full context.
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Published around: March 6, 2020 ?
Added to Agency Inside: March 26, 2026

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