Hermes Pardini & Pará State Dept. of Health: Remote Health Innovation

Agency
Ogilvy
Brand
Unknown
Platforms
Amazon
Services
Industries
None

In a remote Amazon region with no roads or cell service, women three times more likely to develop cervical cancer faced barriers to regular screenings. Hermes Pardini and the Pará State Dept. of Health partnered to create a grassroots solution, leveraging the Flower of Life—a natural design inspired by the Amazon's biodiversity. By integrating this symbolic pattern into health education materials, they transformed community engagement, increasing screening participation by 40% within two years. The project exemplifies how cultural symbolism and environmental insights can address critical health disparities.

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Published around: April 12, 2020 ?
Added to Agency Inside: March 26, 2026