Hockeyland: Immersive Metaverse Experience for Sportsnet on Meta
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Sportsnet partnered with Monks to create Hockeyland, a hockey-themed adventure map on Meta's Marketplace. The project aimed to engage a new generation of fans by blending game design with metaverse strategy, offering accessible Minecraft experiences through gamified elements. Players could mine resources, craft equipment, and compete against Grinders in challenges like target practice and Ice Track racing. The initiative successfully brought hockey into familiar gaming spaces, enhancing player engagement and accessibility. The result was a dynamic, interactive platform that sparked interest in the sport among younger audiences.
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Published around:
July 26, 2024
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Added to Agency Inside:
March 24, 2026
