Hogans Family Jewellers: Shopify Hybrid Approach for Legacy Retail
Hogans Family Jewellers, a 78-year-old Australian jewellery brand, partnered with Swanky to adopt a hybrid sales model leveraging Shopify and Shopify Plus. The solution prioritized security, compatibility with their existing point-of-sale system, and template customisability, enabling seamless online operations. Swanky’s tech consultancy validated Shopify as the optimal platform, while their design services mirrored the brand’s physical store aesthetics, ensuring a cohesive online experience. The implementation resulted in improved product discovery, streamlined variations, and enhanced customer service, aligning Hogans’ legacy with modern digital capabilities. ‘We needed a platform that had proven security, compatibility with our existing point-of-sale system, and template customisability that would allow us to convey our business’ rich 78-year history. Shopify in conjunction with Swanky’s development skills offered exactly that.’
