Homefashion Group: Leen Bakker & Kwantum's Contentful Scalability
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Homefashion Group faced challenges with an outdated e-commerce platform, requiring a scalable solution to support their two brands. Incentro helped develop a headless architecture, enabling flexibility and rapid iteration. The new platform improved maintenance, updates, and optimization, allowing Homefashion to achieve synergy between Leen Bakker and Kwantum. With enhanced performance and scalability, the platform now supports 272 physical stores and 4,200 employees across 4 webshops. The transformation ensured a seamless customer experience while maintaining brand consistency and operational efficiency.
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Published around:
May 17, 2023
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Added to Agency Inside:
March 25, 2026
