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Honda's Vertical Bike: Amazon-Enabled Sustainable Aguaje Harvesting

Agency
Ogilvy
Brand
Honda
Platforms
Amazon
Services
Branding & Creative
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Honda partnered with Ogilvy Perú to develop the Vertical Bike, a innovative solution that enables aguaje harvesting without cutting down trees. This eco-friendly design allows farmers to access the fruit via a vertical platform, significantly reducing deforestation in the Peruvian Amazon. The project highlights Honda's commitment to sustainability and environmental responsibility, leveraging Amazon's infrastructure to create a scalable model for aguaje harvesting. By eliminating tree cutting, the Vertical Bike not only protects ecosystems but also supports local communities through sustainable practices.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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