HP Data-as-a-Service Boosts Lead Generation 260%
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HP partnered with Adwise to optimize lead generation and develop a new business model for their resellers. By implementing a data-as-a-service proposition, HP achieved a 260% increase in leads while reducing costs per lead by 228%. This innovative approach transformed HP's partner program, enabling resellers to leverage their own lead generation strategies. The result was a new reseller joining HP's partner program within the first week. The success highlights the importance of aligning in-house marketing efforts with data-driven solutions to enhance reseller engagement and profitability.
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Published around:
November 6, 2024
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Added to Agency Inside:
March 24, 2026
