Huel's Subscription Launch: Shopify Plus & Global Expansion

Swanky helped Huel launch a phenomenally successful subscription service on Shopify Plus, driving rapid growth and international expansion. The team designed a robust platform to support their global market strategy, including a tailored German-specific store and ongoing conversion rate optimization. Through strategic web development and internationalisation services, Huel achieved £40m revenue in the first three years, surpassing £140m in 2022 with a presence across the US, UK, and Europe. The project showcased Swanky's expertise in Shopify Plus and its ability to scale digital solutions for food and beverage brands.

More from this agency

Naturalmat's Shopify Migration: Enhanced UX & 56.4% Revenue Growth

Swanky Naturalmat Naturalmat + Magento (Adobe Commerce) Magento (Adobe Commerce) + Shopify Shopify + Shopify Plus Shopify Plus + Retail & E-commerce Retail & E-commerce +

Customer: Naturalmat

Visit full case ↗ View Case Study

OMHU Shopify Theme Upgrade: Modern Design, Enhanced Experience

Swanky OMHU OMHU + Shopify Shopify + Retail & E-commerce Retail & E-commerce +

Customer: OMHU

Visit full case ↗ View Case Study

Modern Shopify Theme for Mutimer: Sleek, Scalable Design

Swanky Mutimer Mutimer + Shopify Shopify + Shopify Plus Shopify Plus + Retail & E-commerce Retail & E-commerce +

Customer: Mutimer

Visit full case ↗ View Case Study

Shopify Migration Doubles Revenue for Salon Supplies

Swanky Salon Supplies & Furniture Salon Supplies & Furniture + WooCommerce WooCommerce + Shopify Shopify + Klaviyo Klaviyo + Retail & E-commerce Retail & E-commerce +

Customer: Salon Supplies & Furniture

Visit full case ↗ View Case Study