Iberdrola's 'Pase lo que Pase' Challenges Conventions with Sci-Fi Film
In a world marked by uncertainty, Iberdrola partnered with Ogilvy Spain to launch 'Pase lo que Pase' (Whatever Happens), a groundbreaking science fiction campaign that redefines advertising through innovative storytelling. Directed by award-winning director Álex de la Iglesia, the film breaks conventional norms by merging cinematic art with the benefits of Iberdrola's Green Stable Plan, offering a unique perspective on stability in uncertain times. The campaign's bold approach resonated globally, capturing the essence of resilience and innovation in a rapidly changing landscape. The project exemplifies Ogilvy's ability to blend creative vision with strategic insight to drive impactful, audience-centric messaging. The film's success highlights Iberdrola's commitment to pioneering sustainable solutions through creative storytelling.
