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IBM & Masako: AI-Driven Engagement for Japan's Elderly

Agency
Ogilvy
Brand
IBM
Platforms
None
Industries
Technology & SaaS
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Japan's aging population faces loneliness and disengagement, with 1 in 4 over 65 struggling to find purpose. IBM partnered with Masako to develop Second Life, an AI-powered platform using Watson to connect elders with meaningful activities. By analyzing personal preferences and skills, Second Life offers tailored job suggestions and virtual social interactions, fostering engagement and purpose. The initiative highlights IBM's commitment to leveraging technology for societal impact, transforming digital spaces into tools for active participation among aging populations.

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Published around: October 4, 2022 ?
Added to Agency Inside: March 25, 2026

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