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IBM's 'Let’s Create' AI-Gen Ads & 'What If' Films

Agency
Ogilvy
Brand
IBM
Platforms
None
Industries
Technology & SaaS
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IBM's 'Let’s Create' campaign leverages generative AI to craft AI-powered print ads and four 'What If' films for the Masters golf tournament, showcasing co-created innovations. The campaign uses a question mark motif to highlight IBM's co-creation process, blending AI-generated content with real-world problem-solving. The result is a dynamic visual narrative that bridges technology and creativity, demonstrating IBM's leadership in emerging solutions. The films inspire partners to develop innovative solutions, while the ads highlight AI-driven advancements in the golf industry.

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Original write-up, full visuals, full context.
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Published around: September 14, 2023 ?
Added to Agency Inside: March 25, 2026

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