IEMI WordPress Platform Launch: Decarceration Initiative
Modern Tribe designed a minimalist WordPress platform for IEMI, a nonprofit focused on decarceration, featuring a brand identity rooted in the prison cell's rectangle shape and the sans serif Right Grotesk. The site was built with modular content blocks to enhance usability and flexibility, ensuring a cohesive visual language across digital and print materials. The project emphasized creating a serious yet accessible space for advocacy, with a desaturated color palette and a focus on clarity and impact. The platform became a central hub for IEMI's mission, integrating seamlessly with their digital publication *Inquest* to amplify their message. The result was a professional, user-friendly website that supported both their brand identity and the broader goal of decarceration.
