Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

IKEA Kåma Sutra: Transforming Bedrooms Through Creative Rearrangement

Agency
Ogilvy
Brand
IKEA
Platforms
None
Visit full case study

IKEA's new bedroom campaign, The IKEA Kåma Sutra, transformed how people experience their spaces by offering an illustrated guide to repositioning furniture for a more satisfying lifestyle. Using an online video and a witty social campaign, the initiative encouraged users to rethink their bedroom arrangements, emphasizing the art of creating comfort and functionality. The campaign successfully engaged audiences through innovative storytelling, showcasing the brand's commitment to making everyday living more enjoyable. The result was a renewed appreciation for furniture placement and a stronger connection between customers and the IKEA brand.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: April 13, 2020 ?
Added to Agency Inside: March 26, 2026

More from this agency