IKEA's Gen Z Campus Chronicles: A Slice of Life for College Students
Agency
Brand
Platforms
None
Services
Industries
IKEA partnered with Ogilvy to create a series of films for college students, blending the soothing 'slice of life' anime aesthetic with the brand's mission of making everyday life better. The campaign used diverse student housing scenarios and IKEA products to evoke a sense of familiarity and comfort, reflecting the unique experiences of young adults navigating new environments. The result was a visually immersive storytelling approach that resonated deeply with Gen Z, fostering a stronger emotional connection to the brand. The project successfully transformed the college experience into a narrative of belonging and self-discovery, leveraging the power of visual storytelling to bridge the gap between student life and the comforts of home.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 6, 2024
?
Added to Agency Inside:
March 24, 2026
