IKEA's He(art) Scanner: Bridging Art & Emotion
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To ensure customers truly appreciated the art in IKEA’s ‘Art Collection,’ Ogilvy developed the He(art) Scanner, measuring brainwaves and heart rates during viewing. The tool identified emotionally resonant pieces, enabling purchases by those who felt connected to the art. The campaign saw a 30% increase in sales, proving the power of immersive engagement. By blending neuroscience with design, IKEA transformed art into a deeply personal experience, fostering a sense of ownership and emotional connection among its audience.
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Published around:
April 6, 2020
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Added to Agency Inside:
March 26, 2026
