IKEA's Social Media Meme: Bernie Sanders' Inaugural Look in 2 Steps
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Ogilvy Greece crafted a branded meme for the Bernie Sanders inauguration, leveraging IKEA's simple and practical brand identity. The campaign featured two easy steps and a price of 10,98 euros, turning the senator's look into a viral social media trend. The initiative showcased IKEA's ability to create engaging content that resonates with audiences. The campaign was successful, reaching a wide audience and boosting IKEA's social media presence. The strategy highlighted IKEA's knack for turning everyday items into cultural phenomena.
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Published around:
February 17, 2022
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Added to Agency Inside:
March 26, 2026
