Inclusive Literacy Branding: Stichting Lezen en Schrijven's Accessible Identity
Stichting Lezen en Schrijven transformed its brand to better reflect its mission of making language accessible to all. By focusing on inclusivity, the organisation achieved a 5% increase in brand awareness and an 8% rise in theme awareness between 2019 and 2022. The new identity uses legible typography, strong contrasts, and empathetic visuals to simplify complex issues. A flexible design system enables consistent, inclusive communication across digital and print platforms. The result is a stronger social impact, with municipal collaborations and campaigns like 'Ik wil leren' and 'Week van Lezen en Schrijven' now reflecting the organisation's accessible, human voice. This shift not only enhances internal efficiency but also fosters a society where everyone can participate in modern life.
