India's Mask Force Campaign: A Creative Solution to Public Health Challenges
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The Ogilvy-led 'Mask Force' campaign in India aimed to promote homemade face coverings during the pandemic, leveraging the country's iconic cricket culture. By collaborating with top cricketers, the campaign successfully engaged millions through social media and grassroots efforts. The initiative resulted in the production of over 50 million masks, highlighting the power of creative public health messaging. The campaign's success underscored the potential of combining cultural relevance with innovative solutions to address global challenges.
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Published around:
July 27, 2020
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Added to Agency Inside:
March 26, 2026
