Infrared Piracy Blockr: FocusFilm Media's Innovation to Combat Chinese Film Piracy
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FocusFilm Media partnered with Ogilvy to deploy an infrared Piracy Blockr on movie screens in China, addressing the rampant piracy of major films. The technology, invisible to the naked eye but detectable by cameras, effectively thwarted unauthorized uploads. By integrating the solution into every screen, the brand significantly reduced piracy rates and enhanced viewer protection. The initiative marked a breakthrough in digital content security, demonstrating how innovative technology can combat emerging threats. The success of the campaign highlighted the importance of proactive measures in safeguarding digital media.
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Published around:
April 13, 2020
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Added to Agency Inside:
March 26, 2026
