Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Innovative Fragrance Sample Launch by Glade

Agency
Ogilvy
Brand
Glade
Platforms
None
Visit full case study

Glade revolutionized online fragrance sampling by transforming packing pillows into interactive fragrance pockets. Shoppers could pop the pillows to access free sample fragrances, enhancing the digital shopping experience. The innovative design included a QR code that allowed customers to scan and purchase individual fragrances, fostering engagement and brand interaction. This creative approach not only increased customer satisfaction but also drove higher conversion rates in the digital fragrance market.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 21, 2021 ?
Added to Agency Inside: March 26, 2026

More from this agency