Instagram Ethnographic Study: Lockdown Life Captured in 272 Pages
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Ogilvy UK's 'Stay Home. Take Pictures. Gram' ethnographic study captured the chaotic, emotional reality of lockdown life in the UK. Through a dedicated Instagram page, participants shared their stories, which were compiled into a 272-page book reflecting the unpredictable nature of the experience. The collection features a wide range of content—from humor to poignancy, showcasing the diverse ways people navigated isolation. The project highlighted how lockdown transformed into a cultural phenomenon, with images and narratives capturing both the absurd and the deeply human aspects of confinement. The book and Instagram page became a testament to the resilience and creativity of individuals during the pandemic.
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Published around:
January 6, 2022
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Added to Agency Inside:
March 26, 2026
