iOS Campaign: AAMI's 'Lucky You're With AAMI' Reimagined
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AAMI's iOS campaign reimagines its iconic tagline through a humorous film that blends Dorothea Mackellar's 'My Country' with Australian life's quirks. The project uses creative storytelling to highlight the brand's commitment to embracing Australia's unique challenges and joys. The film's bold approach generated significant brand engagement and reinforced AAMI's connection to its audience. The campaign successfully transformed the tagline into a cultural touchstone, proving the power of storytelling in modern marketing.
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Original write-up, full visuals, full context.
Published around:
June 6, 2024
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Added to Agency Inside:
March 24, 2026
