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Jøtul's Multi-Brand Web Platform Revamp

Agency
SQLI
Brand
Jøtul
Platforms
None
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Jøtul transformed its multi-brand website into a unified platform with a common PIM, streamlining operations across 40 countries. The overhaul addressed legacy challenges, including a fragmented CMS and a focus on brand image over lead generation. By adopting a web-to-store journey approach, the company enhanced customer experience and increased lead generation. The result was a more cohesive digital strategy, with over 40 websites launched, including the first Scan site, and improved retailer engagement through visually appealing, user-friendly design.

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Published around: October 31, 2025 ?
Added to Agency Inside: March 22, 2026

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