Jeugdbescherming Brabant: Liefde en Lef Success via Employer Branding
Jeugdbescherming Brabant faced a shortage of qualified professionals, requiring a strategic employer branding campaign to attract candidates. The 'Liefde en Lef' initiative aimed to highlight the unique value of the role, emphasizing empathy and expertise. By aligning with Afdeling Online, the brand showcased its mission and values, creating a compelling narrative for potential hires. The campaign successfully secured 30 new jeugdbeschermers, demonstrating the effectiveness of targeted outreach. By focusing on the emotional and professional aspects of the role, the initiative not only addressed staffing needs but also strengthened the brand's reputation as a compassionate and knowledgeable organization. The partnership with Afdeling Online proved instrumental in driving recruitment and reinforcing the brand's commitment to making a difference in the lives of children.
