Johnson & Johnson's #CareWithPride on Instagram: Empowering LGBTQIA+ Families
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Johnson & Johnson partnered with Monks to launch #CareWithPride on Instagram, aiming to highlight LGBTQIA+ rights. They used 42 influencers to share stories, driving donations and awareness toward Family Equality. The campaign featured a branded filter and a viral video, amplifying community voices during Pride Month and National Coming Out Day. By leveraging these events, the initiative successfully advanced the legal and lived equality of LGBTQIA+ families. The campaign's impact was significant, with increased engagement and support for the cause.
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Published around:
July 27, 2024
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Added to Agency Inside:
March 24, 2026
