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Jules Destrooper's Instagram & Facebook Strategy: Snackable Content for Millennial Engagement

Agency
SQLI
Platforms
Facebook Instagram
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SQLI crafted a digital marketing strategy for Jules Destrooper, focusing on engagement and awareness on Instagram while driving traffic on Facebook. The campaign leveraged platform-specific audiences, including lookalikes and saved audiences, to reach both older loyalists and younger demographics. By creating an always-on content feed with influencer collaborations, the strategy aimed to boost brand visibility and drive conversions. The result was a 30% increase in Instagram engagement and a 25% rise in Facebook shop traffic within six months.

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Published around: March 5, 2025 ?
Added to Agency Inside: March 23, 2026

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