Kees Smit: Machine Learning in Smart Shopping for Enhanced Conversion and Visibility
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Kees Smit leveraged machine learning in smart shopping to boost conversion value and visibility across YouTube, Google, and Gmail. By integrating proprietary product data with Google's network, they optimized campaign coordination, driving higher engagement and search network exposure. The solution addressed data limitations by enabling precise product visibility control, resulting in a 30% increase in conversion value and improved search network reach. This innovative approach demonstrated how machine learning can enhance smart shopping campaigns while maintaining strategic control over product visibility.
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Published around:
March 29, 2023
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Added to Agency Inside:
March 25, 2026
