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KFC & Memac: #AnythingButOrdinary Campaign in Middle East

Agency
Ogilvy
Brand
KFC
Platforms
None
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KFC and Memac partnered with Middle Eastern artists to promote their Kentucky Burger without ads. They temporarily altered artist pages to showcase the burger, using clever playlists and menu item-inspired content. The campaign was a creative success, driving engagement and visibility. The artists' involvement added a unique cultural touch, blending art with food in a novel way. The campaign highlighted the brands' innovative approach to marketing, leveraging art to tell a story and connect with audiences. The result was a memorable, high-impact campaign that stood out in a competitive market.

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Published around: April 23, 2020 ?
Added to Agency Inside: March 26, 2026

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