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KFC's Hot & Spicy Chicken: Explosive Visual Campaign

Agency
Ogilvy
Brand
KFC
Platforms
None
Services
Branding & Creative
Industries
Food & Beverage
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Ogilvy crafted a series of explosive, high-impact visuals to highlight KFC's new Hot & Spicy Chicken, using imaginative imagery like a rocket taking off and a stock car racing. The campaign aimed to convey the dish's intense heat and bold flavor, challenging consumers to distinguish the chicken from the flames. The result was a striking visual narrative that captured attention and sparked conversation, effectively elevating the product's visibility and brand engagement. The project demonstrated the power of creative storytelling in driving consumer curiosity and reinforcing the brand's adventurous spirit.

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Original write-up, full visuals, full context.
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Published around: April 6, 2020 ?
Added to Agency Inside: March 26, 2026

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