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KFC's 'Make It KFC' Sparks Creative Food Innovation

Agency
Ogilvy
Brand
KFC
Platforms
None
Industries
Food & Beverage
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KFC's 'Make It KFC' initiative invited fans to submit their favorite foods, including competitors' dishes, for KFC's signature treatment. The campaign showcased the brand's ability to innovate by transforming unconventional ingredients into memorable experiences. Collaborating with Ogilvy South Africa, KFC expanded its reach through multi-channel engagement, highlighting its commitment to customer creativity and culinary experimentation. The campaign successfully demonstrated KFC's flexibility and dedication to elevating food experiences through unique, fan-driven concepts.

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Published around: June 10, 2024 ?
Added to Agency Inside: March 24, 2026

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