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KFC's ShakinShakin Meal: Interactive Mobile Video Boosts Mobile Generation Trial

Agency
Ogilvy
Brand
KFC
Platforms
None
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To engage the mobile generation, Ogilvy created an interactive mobile video where users earned vouchers for each shake, driving trial of the ShakinShakin Meal. The campaign leveraged mobile engagement and reward systems to increase awareness and trial, targeting younger audiences with innovative content. The result was a 30% rise in meal trial rates among mobile users, demonstrating the power of interactive mobile experiences.

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Original write-up, full visuals, full context.
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Published around: April 6, 2020 ?
Added to Agency Inside: March 26, 2026

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