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Kikihibi Firestarter: Safe Campfire Kit for Lockdown

Agency
Ogilvy
Brand
Kikihibi
Platforms
None
Services
Web Development
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In 2021, Japan faced a surge in outdoor camping as lockdowns shuttered indoor gatherings. Kikihibi collaborated with Ogilvy Japan to develop the Firestarter, a user-friendly cherry wood campfire kit that simplified safe, long-lasting fires. The product addressed the challenge of novice campfire building, offering a reliable, flavorful experience. The solution enabled millions of users to safely ignite fires, boosting engagement and brand loyalty. The campaign highlighted the importance of innovation in adapting to changing lifestyles and the power of collaborative problem-solving.

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Published around: March 8, 2023 ?
Added to Agency Inside: March 25, 2026

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