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Nationale Nederlanden: 'How Are You?' Campaign Boosts Mental Fitness Awareness

Agency
Total Design
Brand
Unknown
Platforms
None
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Nationale Nederlanden launched a transformative campaign to elevate awareness of mental fitness and its role in illness and disability. By asking employees and employers the simple question 'How are you?', the initiative aimed to foster open dialogue and reduce absenteeism. The campaign's innovative approach involved a 3-minute 'Hero video' that generated over 6.5 million impressions and a 2% click-through rate, highlighting its high engagement. The video's exceptional view-through rate of 57.5% underscored its impact on audience retention. The campaign successfully raised awareness and demonstrated the power of meaningful conversations in promoting mental well-being.

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Published around: February 5, 2026 ?
Added to Agency Inside: March 22, 2026

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