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Kooyman's Caribbean Revival: Modern Identity & Growth

Agency
Total Design
Brand
Kooyman
Platforms
None
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Kooyman, a Caribbean family business, rebranded to reflect its vibrant culture and community connection. The new identity featured a diamond pattern, color-coded categories, and a playful sans-serif font, enhancing readability and navigation. The rebrand drove record sales and social engagement. The 85th anniversary celebration showcased a cohesive, visually striking identity that resonated with local customers. The project emphasized storytelling through photoshoots and a sound library, reinforcing Kooyman's roots while embracing modern design principles.

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Added to Agency Inside: March 31, 2026

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