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Kotex's Period-Disruptive Relay at Kila Raipur 2023

Agency
Ogilvy
Brand
Kotex
Platforms
None
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At India’s Kila Raipur Sports Festival 2023, Kotex organized a relay race where young women athletes passed open sanitary pads instead of traditional batons, sparking a conversation about period stigma. The event was documented on video, featuring inspiring moments, participant reactions, and audience engagement. This innovative approach amplified Kotex’s mission to destigmatize periods globally. The campaign generated significant online visibility, highlighting the brand’s commitment to empowering women through inclusive, bold messaging. The initiative showcased Kotex’s ability to leverage sports events as platforms for social impact, proving that innovation can drive meaningful change.

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Published around: May 18, 2023 ?
Added to Agency Inside: March 25, 2026

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