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LALIGA's Digital Frontline: Combating Online Hate

Agency
WPP
Brand
Mindshare
Platforms
None
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LALIGA partnered with Hogarth to create a digital campaign addressing rising online hate against football players. By leveraging data-driven insights and creative storytelling, the initiative aimed to counteract the spread of abusive content in social media. The campaign focused on amplifying players' voices and fostering emotional safety online. Results showed a significant reduction in hate speech, with no hate speech detected in the campaign's content. The effort marked a strategic shift toward protecting players' well-being in the digital age. The campaign highlighted the power of targeted, data-informed strategies to combat online hostility.

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Published around: June 4, 2025 ?
Added to Agency Inside: March 22, 2026

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